Local Search Engine Optimization is one of the best strategies. Local SEO has many benefits that outweigh the potential negatives and costs. You’ll not only increase your site traffic, but you will also generate leads, increase profits and build a community to help your brand.
If this is your first SEO campaign, don’t worry. Here are local SEO tips to get you started.
1. Keywords that are geotargeted locally
It is important to limit your keyword research. You should focus on local keywords that are geotargeted.
The area’s residents will be focusing on geo-targeted keywords. After all, they are looking for businesses that they can visit. We’ll be looking at the next step, making sure your business is listed in local directories.
2. Google My Business Listing
Registering and verifying your Google My Business account is one of the most important local SEO tips for small business ventures. Verify your account to complete the page’s information. Add your contact information, your business name links to social media pages and websites, and verify your Google Maps location.
3. Do not forget about other directories
Google My Business is the most important directory, but you should not ignore the other directories. You might also consider signing up for FourSquare and Yelp.
These directories can also be used to search for addresses and other contact information. These directories also have important reviews. Keep consistent reviews and provide details for all directories.
4. Local Page Optimization
Local SEO is more than just the keywords that you use in blog posts. It can also impact your web pages.
Optimizing meta descriptions, image alt tags, and title tags for your pages is essential. Google’s crawlers will associate your pages with local keywords that you are trying to rank highly in.
5. Concentrate on the Mobile Crowd
Most people access the Internet through their smartphones. People rely on organic search results to find the information they need. This crowd will be more important than the PC or laptop users. Your website should cater to them.
You should ensure that your website is responsive. You should provide a mobile-friendly UX.
6. Encourage positive reviews
Let’s be clear: reviews can’t be manipulated. You can’t buy reviews either. There are however ways to encourage people to leave positive reviews.
A powerful call to action notification should be included. Make sure that your customers receive a notification asking for a rating or review before they leave your page.
7. Get involved with the local community
Participate in local events whenever possible. Sign up to sponsor a school event.
This will make your brand stand out to the local audience. Local SEO is as simple as announcing your participation in their online ads and posts.
8. Link-building with local businesses and blogs
Reach out to other local businesses. Ask if you can write a guest article for their site. Their audiences will now find your page and learn about your business.
Offer to reciprocate by giving them the opportunity. Create a network with other local bloggers and businesses. This will help you to increase your link-building efforts.
9. Local Content is Important
Your blog will keep your website alive. This is what keeps your site alive, even if you don’t have any new products or services. Make sure your content is relevant to the local audience.
Local SEO is a time-consuming process, but it can be very effective if done correctly. If you’re interested in learning more about how to do local SEO for your small business, contact Denver web design today!